Menora Mivtachim is one of Israel’s leading financial groups, with a strong commitment to employee growth and continuous learning.

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We were asked to create the brand identity for Campus Plus, an internal learning program designed to inspire development and skill-building across the organization.

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Our solution introduced a bold, optimistic visual language built around the idea of “plus” - progress, opportunity, and growth. With vibrant colors and a flexible system across digital and print, the result is a modern, energetic learning brand that motivates engagement.