Life  / Packaging

Face it

Life is one of Israel’s leading beauty and personal care brands, offering accessible, high-quality products for everyday routines.

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We were asked to create the branding and packaging for their new facial cleansing line, with a fresh, clean, and minimal identity that still stands out in a competitive market. We also supported the naming phase, resulting in the chosen name Face It.

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Our design solution introduced a crisp visual language inspired by water and purity, combining turquoise tones, white space, and a structured grid across the range. The result is a cohesive, modern system that feels calm, unified, and instantly recognizable on shelf.