Schwartz Cosmetics is a long-established Israeli skincare brand, known for creating natural, effective products that have earned a loyal customer base over the years. Among its most iconic lines is the Pomegranate Series - one of the company’s best-known and most trusted collections.

​

The brief was to refresh this classic line through a thoughtful rebrand. The challenge was clear: how do you update a product with such strong recognition, without losing the familiarity and emotional connection consumers already associate with it on the shelf?

​

Our solution was a modern, softer packaging language that keeps the essence of the original series while bringing it into today’s beauty world. We introduced cleaner layouts, refined typography, and fresh botanical illustrations that highlight the pomegranate ingredient in a more premium and contemporary way — creating a renewed look that feels both current and true to the brand.