Whole Body Wellness

We built the brand identity for Daidō, from logo to packaging, for a new wellness brand launching in the U.S.

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Daidō harnesses the power of mushrooms to support women’s energy, balance, and everyday wellbeing. The collection includes mushroom gummies, supplement powder, and chocolate - designed to fit naturally into a daily routine.

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The challenge was to balance science with an indulgent everyday experience, modern wellness with the intriguing world of mushrooms, and a sense of empowerment with softness.

At the heart of the identity is an inverted mushroom - a simple symbol of balance that also shapes the Daidō logo. A soft lowercase wordmark, warm color palette, and flexible packaging system create a brand that feels both vibrant and credible - and unmistakably Daidō.