50CUT is a foodtech company creating sustainable protein from mushroom mycelium. Their mission is to reduce meat consumption without compromising on flavor.

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We developed a bold, modern identity for their innovative mushroom-based blends with beef, poultry, and fish.

The challenge was to communicate sustainability and innovation
while keeping the brand craveable and relevant to the U.S. market.

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Our solution combines strong typography, clear color coding,
and a clean packaging system that stands out on shelf.

We also created supporting brand visuals and communication assets as an ongoing partner in 50CUT’s growth.