Beloved is a trusted Israeli baby food brand known for nutritious, convenient products.
The brand continues to grow with new formats for modern, on-the-go families.

​

We were asked to design a new series of three fruit-flavored squeeze pouches to bring fresh variety into Beloved’s product range.

The goal was fun, parent-friendly packaging while staying connected to the brand’s recognizable identity.

​

Our solution strengthened Beloved’s signature purple on shelf,
paired with oversized fruit visuals for instant appetite appeal.

Playful doodles and clear flavor coding keep the design friendly and easy. The result is a vibrant system that feels joyful, fresh, and approachable.