Balneum is a product line that has accompanied bath routines for years - both in its dedicated baby range and in the adult series. Both are built on the same promise: gentle, professional, and safe care for sensitive skin.

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The challenge was to preserve the brand’s identity without making significant design changes - to refresh and refine the existing look while ensuring consumers would continue to easily recognize it on the shelf.

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The result: a minimalist design with a calm color palette, clear typographic hierarchy, and careful preservation of the brand’s recognizable elements.