Electra Consumer Products is one of Israel’s leading retail and manufacturing groups, home to some of the country’s most recognized brands.

We were asked to develop a new employer branding concept that speaks clearly to current and future employees, reflecting the group’s strength, energy, and the idea of going one step further.

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In collaboration with Ideez, an employer branding agency, we created a clean, contemporary visual language based on Electra’s updated brand book — combining bold typography, mature gradients, and a flexible campaign system across platforms. The result is a modern, approachable, and instantly recognizable employer brand.