It's snack time

Tusso is a well-established brand in the no-added-sugar category. As part of its growth strategy, the brand expanded into a new world of better-for-you snacks while preserving the trust and recognition it had built over the years.

Working in collaboration with the WiseMove team, who led the brand strategy, we developed a new visual language that introduced the new category while staying true to Tusso's DNA. The packaging system was designed to balance indulgence with wellness and provide a flexible foundation for future brand extensions.

The result is a bold, colorful packaging architecture with a strong shelf presence, clear product differentiation, and a cohesive identity that supports the brand's continued growth.

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Strategy: WiseMove
Design & Creative: A-PLUS Studio
Photography: Liran Maimon