We designed the label and multipack system for Mei Eden’s new sparkling mineral water line - marking the brand’s entry into a new category.

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The challenge was to create a fresh, energizing look while keeping the familiar identity of one of Israel’s most recognized water brands.

A dynamic blue wave inspired by rising bubbles, bold “SODA” typography, and warm accents create a clear distinction from the still-water line while staying unmistakably Mei Eden. The system was designed to work consistently across bottle sizes and multipack formats.

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The result is a refreshing, vibrant shelf presence that feels familiar, yet clearly signals something new.